Introducing BENZ Packaging – New Brand Identity
We are proud to announce the launch of the new company logo as part of the ongoing evolution of our company’s brand.
Our business has grown and evolved over the years, and we felt it was time for a change. It was the perfect time to evaluate our company’s brand and logo to ensure it was in sync with who we are and where we are going. We have refreshed our logo to reflect who we are today and to symbolise our future.
After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver excellent quality, performance and service support across the products we provide as well as our endeavour to provide more green and sustainable packaging.
Our new direction
From the outset we were aware that the rebrand was going to be a bit of a balancing act. We wanted to convey that this was a new, reformed product, but also not steer so far from the original brand. With that in mind, we agreed quite early on that we should stick with the original ‘B’ letter mark for our logo, and if possible, to try and maintain a certain degree of consistency when thinking about the new colour palette.
As with any logo, we wanted it to concisely convey everything that our company stands for. It had to be fundamentally apparent that we are a packaging company, that our products are widely used across various industries, that we are reliable and above all else we portray commitment, continuity and protection.
The Letter B itself is a very circular letter and circle represents unity and commitment. We on the other hand made a mix of angular lines which represent dynamism and innovation. So our new aim was to find a way to soften the B with the incorporation of rounded edges.
Colour
While our previous logo was Blue in colour which represents confidence, professionalism and loyalty, we have also added green to our name this time. The green colour represents our connection to the nature and our commitment towards sustainable packaging solutions.
We have already begun the process of switching out the old with the new and we expect to be fully transitioned in a few weeks.