Why Smart Packaging Is Becoming the New Industry Standard
The packaging industry is evolving faster than ever. With global supply chains, rising consumer expectations, and rapid digital transformation, traditional packaging is no longer enough. Today, brands are turning to smart packaging — intelligent, data-driven, and interactive solutions that enhance product safety, improve traceability, and boost customer engagement. Smart packaging refers to packaging that incorporates technology to communicate, sense, track, or interact. It goes beyond the basic function of protecting products